Structured summaries lift click-through in publisher tests
Publishers that added short structured summaries to article pages saw click-through from search results rise by up to 9% in controlled tests.
The test
Summaries of three to five sentences were placed under the headline and marked up for search engines.
Results
Gains were strongest on news pages. Evergreen guides showed little change, according to test reports that build on Search referrals to publishers fall 18% after AI answers.
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