Holding groups merge data units into single offer
Two global agency holding groups have folded their separate data and technology units into single client-facing businesses, citing demand for simpler contracts.
Monster/Brief — International edition
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Creator marketplaces add standard rate cards for B2B
Two major creator marketplaces now publish benchmark rate cards for business-to-business campaigns, aiming to shorten negotiations between brands and specialist creators.
Search referrals to publishers fall 18% after AI answers
Publishers tracking organic traffic report an 18% year-on-year drop in search referrals since AI-generated answer panels expanded to more queries in their markets.
AI agents start negotiating programmatic deals end to end
Several demand-side platforms have opened beta programmes in which software agents set up, price and optimise private marketplace deals without a human trader in the loop.
Upfront CTV deals slide as buyers favour quarterly terms
Advertisers are committing less of their connected-TV budget in annual upfronts and more in quarterly deals, according to buyer disclosures published this week.
Header bidding wrappers consolidate as SSPs cut partners
Three of the five largest supply-side platforms have trimmed their demand partner lists this quarter, and publishers are responding by running fewer, heavier wrappers.
Generative search ads reach general availability
Search platforms have moved ad placements inside AI-generated answers out of beta for advertisers in most English-speaking markets.
Ad verification firms add checks for AI-made sites
Verification vendors now flag websites built largely from machine-generated content, after buyers found budgets flowing to low-quality pages.
Structured summaries lift click-through in publisher tests
Publishers that added short structured summaries to article pages saw click-through from search results rise by up to 9% in controlled tests.
Grocery retailers pool ad inventory in shared marketplace
Regional grocery chains have launched a joint marketplace so advertisers can buy their combined in-store and online inventory in one place.