E-commerce & Retail Media
Retail media networks open off-site inventory to rivals
Large retail media networks are starting to let competing brands buy their shopper audiences on external sites, a step away from the walled-garden model.
E-commerce & Retail Media
SectionsAdTech & ProgrammaticMedia BuyingSearch & SEOSocial & CreatorsMarTech & DataBrand & StrategyE-commerce & Retail MediaAnalytics & MeasurementAI in MarketingIndustry & People
E-commerce & Retail Media
Grocery retailers pool ad inventory in shared marketplace
Regional grocery chains have launched a joint marketplace so advertisers can buy their combined in-store and online inventory in one place.