Search & SEO
Search referrals to publishers fall 18% after AI answers
Publishers tracking organic traffic report an 18% year-on-year drop in search referrals since AI-generated answer panels expanded to more queries in their markets.
Search & SEO
SectionsAdTech & ProgrammaticMedia BuyingSearch & SEOSocial & CreatorsMarTech & DataBrand & StrategyE-commerce & Retail MediaAnalytics & MeasurementAI in MarketingIndustry & People
Search & SEO
Structured summaries lift click-through in publisher tests
Publishers that added short structured summaries to article pages saw click-through from search results rise by up to 9% in controlled tests.