Grocery retailers pool ad inventory in shared marketplace
Regional grocery chains have launched a joint marketplace so advertisers can buy their combined in-store and online inventory in one place.
Scale
Together the chains cover more stores than any single national competitor.
Why brands care
Brands welcome one contract and one reporting format, a response to the fragmentation described in Retail media networks open off-site inventory to rivals.
Prepared by the newsroom’s automated system; facts checked in two stages. How we work →