Creator marketplaces add standard rate cards for B2B
Two major creator marketplaces now publish benchmark rate cards for business-to-business campaigns, aiming to shorten negotiations between brands and specialist creators.
What is on the card
Rates are split by format — long-form video, newsletter mention, live session — and by audience seniority rather than raw follower count.
Early reaction
Brand teams welcome the transparency. Creators with small but senior audiences say benchmarks undervalue decision-maker reach, and many plan to keep negotiating custom terms.
Measurement of such campaigns increasingly relies on clean rooms, as covered in Clean rooms move from pilots to always-on measurement.
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