Ad verification firms add checks for AI-made sites
Verification vendors now flag websites built largely from machine-generated content, after buyers found budgets flowing to low-quality pages.
The problem
Networks of templated sites attract programmatic spend through cheap inventory and inflated viewability.
The response
Vendors combine text classifiers with traffic signals. False positives remain a concern for smaller legitimate publishers, as discussed in Header bidding wrappers consolidate as SSPs cut partners.
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