Generative search ads reach general availability
Search platforms have moved ad placements inside AI-generated answers out of beta for advertisers in most English-speaking markets.
What advertisers get
Ads appear as labelled suggestions within the answer, matched to the conversational context rather than a single keyword.
Early results
Early users report higher conversion but lower volume than classic text ads. Reporting on these placements remains limited, which complicates comparisons with the traffic trends in Search referrals to publishers fall 18% after AI answers.
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