Search & SEO
Search referrals to publishers fall 18% after AI answers
Publishers tracking organic traffic report an 18% year-on-year drop in search referrals since AI-generated answer panels expanded to more queries in their markets.
#AI search
Popular topics#measurement#retail media#audiences#SEO#publishers#generative AI#agencies#holding groups#data
AI in Marketing
Generative search ads reach general availability
Search platforms have moved ad placements inside AI-generated answers out of beta for advertisers in most English-speaking markets.